Alexander Wang has teamed up with the water company Evian to create two designs - one black and one white - for its latest bottles.
Alexander Wang has teamed up with the water company Evian to create a new design for its bottles.
The 31-year-old fashion designer has come up with two labels - one white and one black with a blown-up barcode - to feature on the mineral water producer's latest bottles.
Evian's global brand director, Laurent Houel, told WWD: ''Mineral water is about everyday consumption but [also] premium dimensions with the iconic glass bottle. That's something that's close to Alex's universe. He's also about everyday fashion that's accessible and approachable, but with a very strong design integrity, so we really feel it's a great match in terms of the spirit between brands.''
This is the first time Alexander, who has teamed up with H&M previously, has collaborated with a beverage company.
Meanwhile, Evian, which sources its natural mineral water from the French Alps, has joined forces with talents in the fashion world a total of nine times in the past.
Evian X Alexander Wang will come in glass (33cl, 75cl) and Prestige PET (33cl, 50cl), and will launch at the designer's spring fashion show and after-party in Paris.
The unique bottles will also be distributed in a range of hotels, retailers and restaurants later this month.
Alexander added: ''We don't just live with clothes and shoes. We sit on furniture. We go to restaurants. We drink. We eat.
''To be able to take our brand and expand into lifestyle and work with partners that have perfected what they do is something I learn so much from and really stimulates me.''
Sheffield's very own all girl group Pretty Fierce are still on a high after the recent release of their debut single - 'Ready For Me'.
Three nights before the end of his current tour Will Varley returned to his home town of Deal to delight a sold out crowd in The Astor Theatre.
With only a few days to go before Portsmouth based songstress and producer WYSE releases her new single, 'Belladonna', we caught up with her to find...
Colorado raised, Glasgow educated and Manchester based Bay Bryan is nothing if not a multi-talented, multi-faceted artist performing as both...
Former Marigolds band member Keelan Cunningham has rediscovered his love of music with his new solo project Keelan X.
Wiltshire singer-songwriter Luke De Sciscio, formally known as Folk Boy, is set to release is latest album - 'The Banquet' via AntiFragile Music on...
Electronic music pioneer and producer Annie Elise says that the release of her first EP - 'Breathe In, Breathe Out' feels "both vulnerable and...
Ahead of the imminent release of his second solo album - Dekker, aka Brookln Dekker, took time out to let us know about the musical project he...