Really the genius of it all is that Kim has found yet another way to profit from the public’s obsession with her and her lifestyle. She’s already made millions by putting every aspect of her life on camera for us to follow and now she's inviting us all to have a go at ‘making it’ Kardashian style. But at the end of the day all you’re really doing is chasing the elusive Kim, who only pops up now and then to act as an advisor, but will never really be your friend. Still wether you love or loathe her, Kim has proven once again that we just can’t get enough of her, even if we can only have her in our lives virtually.

Kim Kardashian and Kanye WestWonder if Kanye's played Kim's game yet