Kim Kardashian West is thrilled that her brand Skims has designed the undergarments and loungewear for Team USA.
Kim Kardashian West has revealed Skims has designed the official undergarments and loungewear for Team USA at the 2021 Tokyo Olympics and Paralympics.
The 40-year-old founder of the shapewear, loungewear and underwear brand has described landing the gig as a "full circle" moment as a longtime fan of the games.
She tweeted: “When I received the call inviting Skims to be a part of @TeamUSA, every moment I’ve spent admiring the strength and energy of the Olympians from the sidelines came full circle."
The 'Keeping Up with the Kardashians' star recalled growing up knowing everything there is to know about the Olympics as her stepfather, Caitlyn Jenner - who was known as Bruce Jenner before undergoing gender reassignment in 2015 - is a retired Olympic gold medal-winning decathlete.
Sharing some of the pieces - which include bralettes, boxers, tank tops, t-shirts, leggings, and much more - from the collection Kim added: "Ever since I was 10 years old, I’ve heard every single detail about the Olympics from my stepdad. As I would watch the athletes compete, I would grow to understand the dedication and honor being a part of the Olympics embodied. (sic)"
Soccer and basketball stars Alex Morgan and A’ja Wilson, respectively, Paralympian Scout Bassett, swimmer Haley Anderson, and athlete Dalilah Muhammad star in the campaign for the line.
Each piece boasts the US flag, Team USA, and Olympic rings.
And those wishing to buy any of the pieces will be able to via the Skims website.
Kim launched Skims back in September 2019.
On why she started the brand, she explained: “I always try to see what I’m obsessed with and what’s a necessity in my life. And if it’s not perfect, how can I try to make something that is?”
Sheffield's very own all girl group Pretty Fierce are still on a high after the recent release of their debut single - 'Ready For Me'.
Three nights before the end of his current tour Will Varley returned to his home town of Deal to delight a sold out crowd in The Astor Theatre.
With only a few days to go before Portsmouth based songstress and producer WYSE releases her new single, 'Belladonna', we caught up with her to find...
Colorado raised, Glasgow educated and Manchester based Bay Bryan is nothing if not a multi-talented, multi-faceted artist performing as both...
Former Marigolds band member Keelan Cunningham has rediscovered his love of music with his new solo project Keelan X.
Wiltshire singer-songwriter Luke De Sciscio, formally known as Folk Boy, is set to release is latest album - 'The Banquet' via AntiFragile Music on...
Electronic music pioneer and producer Annie Elise says that the release of her first EP - 'Breathe In, Breathe Out' feels "both vulnerable and...
Ahead of the imminent release of his second solo album - Dekker, aka Brookln Dekker, took time out to let us know about the musical project he...
Absolutely Fabulous: The Movie reunites the pairing of Jennifer Saunders and Joanna Lumley on screen...
Though Derek and Hansel have left the world of fashion modelling behind them, a part...
Derek, Hansel and some other familiar faces are back in Zoolander 2! After offering their...
After a disastrous return to the fashion industry following his retirement, which almost ended in...
While Judith may not have the natural credibility for her job as a marriage counsellor,...