Kendall Jenner has revealed that her 818 brand is supporting the Jalisco community.
Kendall Jenner wants her tequila brand to support the Jalisco community.
The 25-year-old model was accused of culturally appropriating Mexican culture earlier this year, when she starred in a controversial advertising campaign for 818 Tequila, but Kendall has now revealed how she and her brand are supporting the community where the drink is made.
The brunette beauty - who was previously accused of spreading misconceptions about Mexican culture - said on 'The Tonight Show Starring Jimmy Fallon': "At our distillery, which I was just at the other day, we found a way to take the agave fibres and water waste and build sustainable brick that were are actually dominating back to the community of Jalisco.
"Along with saving the planet it's important for us to be friendly to the community as well. We're donating them and building homes for people that need homes."
Andy Coronado, who co-owns La Gritona Tequila with businesswoman Melly Barajas Cardenas, previously bemoaned celebrities like Kendall entering the drinks industry.
He warned that celebrity tequila companies "pull away resources from smaller brands".
Andy said: "It is a commodity, and it boosts the prices. It leaves the rest of the tequila world to trying to … survive."
Meanwhile, Melly thinks the drinks industry is becoming more globalised.
She said: "If you say tequila, you immediately think about Mexico.
"I would love for it to be known all over the world by whoever because although an American creates their own brand and whether you like it or not, Mexico also sees that money because there’s no other country."
Sheffield's very own all girl group Pretty Fierce are still on a high after the recent release of their debut single - 'Ready For Me'.
Three nights before the end of his current tour Will Varley returned to his home town of Deal to delight a sold out crowd in The Astor Theatre.
With only a few days to go before Portsmouth based songstress and producer WYSE releases her new single, 'Belladonna', we caught up with her to find...
Colorado raised, Glasgow educated and Manchester based Bay Bryan is nothing if not a multi-talented, multi-faceted artist performing as both...
Former Marigolds band member Keelan Cunningham has rediscovered his love of music with his new solo project Keelan X.
Wiltshire singer-songwriter Luke De Sciscio, formally known as Folk Boy, is set to release is latest album - 'The Banquet' via AntiFragile Music on...
Electronic music pioneer and producer Annie Elise says that the release of her first EP - 'Breathe In, Breathe Out' feels "both vulnerable and...
Ahead of the imminent release of his second solo album - Dekker, aka Brookln Dekker, took time out to let us know about the musical project he...