David Beckham is set to launch his own range of organic honey, after taking up beekeeping whilst in lockdown.
David Beckham is set to launch his own range of organic honey.
The 45-year-old retired football star has taken up beekeeping whilst in lockdown, and has become so enthralled with the process of caring for the winged insects, that he wants to take his new hobby one step further by selling the honey his bees produce.
According to The Sun newspaper, David is looking at potential brand names including D Bee, Seven Honey, and Goldenbees, and his representatives have already begun meeting with prospective stockists and manufacturers.
An insider told the publication: ''Beekeeping started as a fun hobby early in lockdown. But now David has become a bit obsessed. He has all the gear, and even built a hive. He finds it a total antidote to his mad London and Miami life.
''But David is also very smart. He can see the logic behind adding to his already impressive business portfolio with authentic, clean and natural brands, which is what people are after nowadays.
''This isn't about money, though - it truly is a passion project.''
David's passion for honey comes as he recently released his aftershave Bold Instinct, which is currently the top-selling aftershave in the UK.
The business mogul also has a sunglasses range, a partnership with Haig whisky, and this year oversaw the launch of his MLS football club, Inter Miami.
Meanwhile, it was recently reported David is also in talks for his own documentary series about his life, which will focus on his retirement and his work with Inter Miami, as well as ''personal'' moments from his marriage to Victoria Beckham, with whom he has four children.
A source recently said: It's something David is excited about and has wanted to do for a while. The film will feature new content and archive footage.
''It's going to be about David's life post-football, especially the creation of his new team in Miami, but will have some personal content too.
''Interest in his life and family is huge.
''Everyone has high hopes for this.''
Sheffield's very own all girl group Pretty Fierce are still on a high after the recent release of their debut single - 'Ready For Me'.
Three nights before the end of his current tour Will Varley returned to his home town of Deal to delight a sold out crowd in The Astor Theatre.
With only a few days to go before Portsmouth based songstress and producer WYSE releases her new single, 'Belladonna', we caught up with her to find...
Colorado raised, Glasgow educated and Manchester based Bay Bryan is nothing if not a multi-talented, multi-faceted artist performing as both...
Former Marigolds band member Keelan Cunningham has rediscovered his love of music with his new solo project Keelan X.
Wiltshire singer-songwriter Luke De Sciscio, formally known as Folk Boy, is set to release is latest album - 'The Banquet' via AntiFragile Music on...
Electronic music pioneer and producer Annie Elise says that the release of her first EP - 'Breathe In, Breathe Out' feels "both vulnerable and...
Ahead of the imminent release of his second solo album - Dekker, aka Brookln Dekker, took time out to let us know about the musical project he...
It's unlikely that Guy Ritchie could make a boring movie if he wanted to. This...
Arthur grew up as a peasant on the streets of Londonium having escaped the terror...
Arthur might have an extraordinary destiny, but after his birthright was taken from him at...
For the most part, Arthur has taught himself all the life lessons he knows, he...
Throughout the early 1960s, the Cold War was in full swing. Two agents, one from...