David Cooke, Director of the BBFC, said in regards to the change: “Regular public consultation is crucial to continued public trust in what we do. Our new Classification Guidelines reflect explicitly concerns raised by the public during the 2013 consultation and will, I believe, ensure that we continue to be in step with what the public wants and expects in order to make sensible and informed viewing decisions."
He continued, “There is also room for continued improvement. Although it is 12 years old this year, the 12A rating remains confusing for a significant minority, with up to 27% of consumers unable to describe accurately what 12A means. We and the film industry will work during 2014 to improve understanding of this very important rating as well as raise awareness of BBFCinsight information, which is vital in helping parents decide if a 12A film is suitable for their child.”
The new guidelines will come into force on 24 February. Further information regarding the changes is available at the BBFC website.
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