Rihanna's racy new single S&M has provoked censorship bosses across the world - it has been axed from the BBC's daytime radio playlist in Britain and the promo is banned in 11 countries.
The song's suggestive lyrics and the accompanying video - in which the Bajan beauty is seen writhing in latex, tying a man to a bed, and sucking a banana - are already subject to an age restriction on YouTube.com.
And now it has emerged broadcasting watchdogs around the world are clamping down on the track.
Britain's Daily Mirror reports the promo for S&M has been banned in 11 countries, and BBC bosses in the U.K. have refused to allow DJs on its flagship station Radio 1 to play the song before 7pm.
A spokesman tells the publication, "We are waiting for an edited version before deciding whether it will be played in the daytime."