Simon McCoy is quietly etching his way into the realm of legendary news broadcasters as he brought us another peach of a gaffe during a news segment about public drunkenness. Engaging with the audience in a composed and professional manner, he discussed the poposed 'drunk tanks' scheme being considered by police, all whilst holding an unopened pack of A4 paper in plain view for the camera.

Simon McCoy
This isn't the first McCoy blunder caught on camera

Viewers tuning into the BBC News channel at 10 a.m. on Wednesday, 18 September, were left baffled as to why McCoy was holding the wad of photocopier paper, which he apparently mistook for the much more slender iPad. It might not have been such a choice moment in the history of newsroom gaffes had it not been for the fact that he was discussing public drunkenness, which makes the screen captures of the piece of TV gold all the more priceless.

"This morning as Simon McCoy was preparing to introduce this story, instead of picking up his tablet to hold as he went to air, he mistakenly picked up a ream of paper that was sitting next to it," a spokesperson for BBC News said following the incident. "In the rush of live news, he didn't have an opportunity to swap the items, so simply went with it."

This isn't the first time McCoy has been caught up in the rush of live television, and most recently he was the centre of another on air kerfuffle during the waiting period for the birth of Prince George. In July this year, as the world waited for Kate Middleton to birth the future King of the United Kingdom, he committed what might have been a first as told the viewers at home that there wasn't any news. He said at the time, "Well, plenty more to come from here of course. None of it news because that will come from Buckingham Palace. But that won't stop us."

He has also been caught out resting his head on the newsdesk, looking as though he was sleeping (which he insists he wasn't). On another occasion, he wound up weatherman Tomasz Schafernaker with a sarcastic comment about the forecast being "100% accurate," prompting a middle finger gesture from the weatherman. We're all patiently waiting to see what he'll do next.