Ultimo has unveiled the first pictures of Petra Nemcova fronting their latest campaign.

In the images - which were shot by celebrity photographer Dan Kennedy - the 36-year-old beauty strikes a pose in a pretty black set named Jasmine, a padded bra and matching pants called Orla and a bold, red strapped design called Janey.

Petra - who replaced Abbey Clancey as the face of the brand - said: ''I'm thrilled to be the face of Ultimo, following in the footsteps of so many beautiful women. I adore Ultimo lingerie - it feels amazing on the skin and is incredibly stylish and seductive.''

On the set of the photo-shoot, the model and philanthropist arrived straight off a plane from Haiti and ''worked non-stop for ten hours'', according to Dan.

The photographer added: ''She's always the consummate professional who knows how to pose beautifully and sell the product.''

When Petra was originally announced as the face and body of Ultimo, the company's founder Michelle Mone said ''it's easy to understand'' why she was chosen to front the campaign, looking at the pictures.

Michelle said: ''I'm thrilled to announce that Petra is the new face and body of Ultimo. She is a supermodel who has international success, and - once you see the new campaign images - it's easy to understand why.

''We're delighted to have her representing Ultimo.''