Olivia Rodrigo has teamed up with Casetify on a new collection of phone cases called Hardened Heart.
Olivia Rodrigo has teamed up with Casetify on a new collection of phone cases.
The 'drivers license' singer creatively directed and handpicked all the designs for a Hardened Heart collection for the lifestyle brand and had a great time working on the project.
She said: “It was really cool to be able to help create this collection with Casetify that reflects my vision and keeps sustainability at the forefront of each design."
Casetify were delighted to have Olivia on board.
Wes Ng, cofounder and chief executive officer of Casetify, said: “Olivia used her voice to inspire people across the globe to express themselves, and that’s what our mission is at Casetify. From her ability to connect with young people to her desire to support sustainability, we are excited to partner with her.”
The 18-year-old pop star will appear in a social campaign for the range, as well as their first out-of-home campaign.
Their partnership will last for a year and will also include another collection, as well as an in-person event.
Cases in the Hardened Heart collection will be sustainable and made using the brand's Re/Casetify technology, which turns old used phone cases into brand new ones. There will also be designs on a range of Impact and Ultra Impact cases, which are made from 65% recycled material and offer up to 10-foot drop protection.
Products in the range - which also include a mirror case and an Ultra Compostable Case, which is 100% biodegradable - will retail between $45 and $75 and will go on sale through the company's website and app from 15 December, though a wait list has already been opened.
Sheffield's very own all girl group Pretty Fierce are still on a high after the recent release of their debut single - 'Ready For Me'.
Three nights before the end of his current tour Will Varley returned to his home town of Deal to delight a sold out crowd in The Astor Theatre.
With only a few days to go before Portsmouth based songstress and producer WYSE releases her new single, 'Belladonna', we caught up with her to find...
Colorado raised, Glasgow educated and Manchester based Bay Bryan is nothing if not a multi-talented, multi-faceted artist performing as both...
Former Marigolds band member Keelan Cunningham has rediscovered his love of music with his new solo project Keelan X.
Wiltshire singer-songwriter Luke De Sciscio, formally known as Folk Boy, is set to release is latest album - 'The Banquet' via AntiFragile Music on...
Electronic music pioneer and producer Annie Elise says that the release of her first EP - 'Breathe In, Breathe Out' feels "both vulnerable and...
Ahead of the imminent release of his second solo album - Dekker, aka Brookln Dekker, took time out to let us know about the musical project he...
Sheffield's very own all girl group Pretty Fierce are still on a high after the recent release of their debut single - 'Ready For Me'.
Three nights before the end of his current tour Will Varley returned to his home town of Deal to delight a sold out crowd in The Astor Theatre.
With only a few days to go before Portsmouth based songstress and producer WYSE releases her new single, 'Belladonna', we caught up with her to find...
Colorado raised, Glasgow educated and Manchester based Bay Bryan is nothing if not a multi-talented, multi-faceted artist performing as both...
Former Marigolds band member Keelan Cunningham has rediscovered his love of music with his new solo project Keelan X.
Wiltshire singer-songwriter Luke De Sciscio, formally known as Folk Boy, is set to release is latest album - 'The Banquet' via AntiFragile Music on...
Electronic music pioneer and producer Annie Elise says that the release of her first EP - 'Breathe In, Breathe Out' feels "both vulnerable and...
Ahead of the imminent release of his second solo album - Dekker, aka Brookln Dekker, took time out to let us know about the musical project he...