Julia Reston Roitfeld is launching an online style guide for new parents.

The model - who is the daughter of former French Vogue editor Carine Roitfeld - wants to help glamorous expectant mothers and the parents of young children to look sophisticated and fashion-forward by providing sartorial advice tailored to their needs.

She told Vogue: ''There will be a glamorous and artistic vision at the centre. I came up with the idea this summer. I realised that there were lots of maternity and mother blogs, but none of them reflected my lifestyle and my tastes.

''And with my baby as a constant source of inspiration, I wanted to share my ideas with other parents or expecting parents.''

Julia gave birth to a daughter, Romy Nicole, with her boyfriend Robert Konjic in May, and the art director thinks it's important to still dress sexy no matter what.

She recently posed semi-nude for i-D magazine to show off her bump in a shoot styled by her mother.

Julia said at the time: ''I loved that my mum dressed me sexy like that. Pregnancy's a moment in a woman's life when it's really important to still feel seductive.''