Georgia May Jagger has become the new face of Sunglass Hut.

The 20-year-old model - daughter of Sir Mick Jagger and his ex-wife Jerry Hall - has been signed up by the sunglasses retailer and will front their campaigns from September.

Fabio D'Angelantonio, chief executive officer of Sunglass hut, said: ''With her history and her background, but also her very cool, simple and playful relationship with fashion, we believed [Jagger] could be perfect [for Sunglass Hut]. We talked to her about the project and we got her extremely excited about the category, about the Sunglass Hut brand, and we decided to go ahead with this partnership.''

Georgia - who was recently named the face of Madonna's Material Girl clothing line - says she was thrilled when she was offered the job as she is always visiting Sunglass Hut when she's at airports.

She told WWD: ''I think everyone knows Sunglass Hut - they're in every airport. I'm always buying new Ray-Bans. I like younger styles by Persol and Ray-Ban in bright colours. I love the folding ones too, as they don't break.''