Kris Jenner has reignited rumours she is dating Ben Flajnik.

The reality TV star, who recently announced she and her husband, Bruce Jenner, had ended their marriage after 22-years together, was spotted enjoying a shopping trip with the former 'The Bachelor' star in New York City on Friday (25.10.13).

The duo, who previously insisted they were just friends, were photographed at Barney's department store and made no attempt to hide the fact they were together, as the 30-year-old vineyard owner waved to onlookers, according to the MailOnline website.

Their public date came just days after Kris, 57, brought Ben to her future son-in-law, Kanye West's concert in Oakland, California, on Wednesday (23.10.13).

Ben recently denied he was dating Kris after she spent a day at his winery in Sonoma.

Last week he said: ''I did Kris' talk show a few months back, brought my wines on the show. Of course I offered her a visit to the winery whenever she had a chance. That's how we met. Recently, she ended up contacting me about a month ago or so and asked me if they could film an episode of 'Keeping Up With The Kardashians' at the winery. I of course obliged.''

He also claimed he already has a girlfriend.

He said: ''She's local, she's in the wine business. We've been dating, she's super great and super smart. It's been a few months at this point.''

After their shopping trip, Kris flew to Las Vegas to help her daughter Kim Kardashian celebrate her 33rd birthday.