Pop star Katy Perry has signed on develop creative content for video game giant Electronic Arts.
The Teenage Dream hitmaker will team up with bosses behind The Sims Studio to design special Perry-themed content and virtual goods, such as clothing, hairstyles and props, for the life-simulation franchise.
Perry's creations will make their debut in March (12) with the release of the Collector's Edition for The Sims 3 Showtime.
She tells The Hollywood Reporter, "I love how you're able to play out different stories through your Sims characters - giving them different careers and watching them succeed.
"It's cool to see the Sims' stage performances in The Sims 3 Showtime decked out just like my California Dreams Tour - even my cotton candy video screens are in there! I always like to think of myself as a cartoon, and now I'm a Sim!"
The singer will also be featured in the brand's upcoming advertising campaign.