The 37-year-old rapper, who is collaborating with Adidas on a new sneaker, recently took aim at Nike during a Grammy weekend show.
On Saturday night (Feb 7th) Los Angeles' world famous House of Blues was the venue for Big Sean's Yahoo! Live performance, which quickly turned into one of the Grammy weekend's most memorable concerts.
West recently took aim at Nike during a Grammy wekend concert
As well as the Detroit-born rapper, there was an array of all-star guests such as Chris Brown, Justin Bieber, YG, DJ Mustard, Travi$ Scott, J. Cole and Meek Mil in attendance, but even with all that star power, it was Kanye West who stole the show.
However, West didn't exactly make his presence known from a performance, the 37-year-old rapper left quite the impression on the surprised crowd after slamming Nike in one of his infamous onstage rants.
More: So, What Is Kanye West's New Website All About?
Over the last few days West has been promoting the upcoming release of his brand new Yeezy 3 sneakers, which are being designed in collaboration with Adidas, so it seems he felt this was a good opportunity to take aim at the rival shoe brand.
"I just want to talk to Portland right quick. Everybody at the Nike office right quick," West said before addressing Jay Z in the crowd. "Hov, I ain't going to talk too long, but I got to say something. 'Cause I know the execs are saying 'Nike ain't scared of Kanye West.' Should Nike be scared of Kanye West?"
And when West's track 'New Slaves' began to play, he added, "Y'all should thank Nike because they made me make these songs right here."
More: Listen To Big Sean's Track 'Blessings,' Featuring Drake and Kanye West
'Ye previously collaborated with Nike for the release of his first two Yeezy sneakers before their partnership came to a bitter end.
Though Derek and Hansel have left the world of fashion modelling behind them, a part...
This blending of the stoner bromance with the Christmas comedy works surprisingly well, layering gross-out...
Derek, Hansel and some other familiar faces are back in Zoolander 2! After offering their...
Ever since Chris, Ethan and Isaac were young, the trio of friends have always spent...
After a disastrous return to the fashion industry following his retirement, which almost ended in...
Made in America Festival is an annual music event founded by rapper and businessman Jay-Z...
DJ Peanut Butter Wolf set up independent LA label Stones Throw Records in 1996 and...
The legend of San Diego's Channel 4 news team may have long since dissolved over...
The news used to be a noble profession before the likes of Ron Burgundy with...
Ron Burgundy compares a Dodge Durango's horsepower to that of an actually horse before insulting...
Ron Burgundy, Brian Fantana, Brick Tamland and Champ Kind have now hit the eighties and...