Clearly though Kim and Kanye are more powerful commercially as a couple. Critically, things are likely to swindle for good old Kanye - one look at the horrendously serious Bound 2 video will tell you that - but the Kimye Empire is likely to be prosperous for decades to come. 

Kanye West Kim KardashianKanye West [L] and Kim Kardashian [R]

According to Us Weekly, the Hollywood power couple are already discussing who will be given access to their wedding day and mulling over the idea of selling the television rights to the highest bidder. "If they choose to film the wedding, it will be filmed by them, not a TV crew," an insider revealed, "And they'd sell it to a network." It is likely to be offered to E! who covered the $10 million wedding of Kim and NBA player Kris Humphries in August 2011. That marriage lasted just 72 days. 

Watch the Bound 2 video (explicit):