Having been away from the rap game for a short while, and lost some serious cred by hooking up with Kim Kardashian, is Kanye West’s ‘innovative’ projection of his new single a desperate attempt to make waves?

It’s clear that the rapper’s messiah complex - his desire to tell people what’s going wrong in the world, is coming out again. The album is called ‘Yeezus’, far too close to Jesus for anyone’s liking, and he only landed on that after scrapping the idea of calling it ‘I Am God’, but he’s still going to use that for a single title. Seven years ago, he posed on the cover of Rolling Stone magazine wearing a crown of thorns, and now this? Someone’s got to stop this guy before he does something really religious, like, have a virgin baby or something. His new single, Black Slaves, was projected on 66 buildings in 66 buildings across the world this weekend. It was a surprise, but he listed the locations on his website shortly before. The rapper has been working with electro-legends Daft Punk, recently.

The French duo, despite being Gods of modern electronica, don’t have themselves a complex, but they enjoyed working with someone who clearly does. “The music we worked on with Kanye was super primal and raw and super violent,” said one Punker. Their new album, Random Access Memories, was released May 17th and has been a hit with the critics so far.

Kayne WestGiven the proof available, this guy could actually be God - Kayne West