Jennifer Aniston is the new face of Aveeno skincare.

The 43-year-old actress has signed up to represent the cosmetics brand, which is famed for using all-natural ingredients and promotes an environmentally-conscious message.

Jennifer told People magazine: ''I'm very particular about what I put on my face and body, and have been using Aveeno for years. So this partnership is a natural fit for me.''

An Aveeno representative told US Weekly: ''Jennifer's holistic approach to life and natural beauty are a perfect match for Aveeno skincare.''

Jennifer has reportedly landed an eight-figure sum for the deal, the latest in a long line of beauty endorsements including L'Oreal and science-heavy haircare brand Living Proof, which she co-owns.

The former 'Friends' star claims she would only endorse a product she uses in her everyday life and credits the Aveeno skincare range with making her more confident and giving her the flawless complexion and healthy glow she is celebrated for.

She explained: ''Whether it's an Aveeno face cream that I've been using for 15 years or a Neutrogena cleansing bar, there are things that if you use them and feel confident ... you're telling the truth to consumers.''