Trump and his partners turned to the little-known Reelz Channel after NBC, Univision and Televisa dumped the pageant coverage amid the fall-out from remarks the tycoon made about Mexican immigrants in America, suggesting many of them are "rapists" who brought drugs and crime into the country.

The move served up a flop for the show as it failed to pull in one million viewers - down from last year's (14) 5.6 million.

Olivia Jordan of Oklahoma was crowned Miss USA on Sunday in Baton Rouge, Louisiana.