Cameron Diaz has directed her first campaign for Pour La Victoire.

The 'Bad Teacher' actress - who was announced as the New York label's art director in 2013 - has shot her first ever campaign at the helm of the accessories brand for their Spring/Summer 2014 collection.

Cameron, 40 has been credited for her hands-on approach throughout the process and spoke about her decision to take on the challenging role, which she saw as opportunity to help shape the identity of the up-and-coming label.

She said: ''When I first came to PLV, I saw the potential in it because it was a brand that didn't really have its own identity. It was a little bit all over the place. I looked at it as an opportunity to help create that.''

While the actress has spent years building up her confidence in front of the camera, she has now proved her ability behind the lens and become an asset to the Pour La Victoire design team.

A spokesperson said: ''Cameron Diaz joined Pour La Victoire in 2013 as Artistic Director, bringing her unique point of view, informed by many years in and around the fashion industry.

''Diaz has immersed herself in the design and merchandising process, her unique perspective and keen editorial eye enhancing the company's belief that true style emanates from a place of empowerment and authenticity.''

However, Cameron is keen to deflect attention from her role in the company onto the brand itself.

She said: ''I don't want girls to aspire to be me. That's not what this brand is about. It's not about wearing a shoe I would wear. I want them to see themselves in this shoe.''