Gwyneth Paltrow Says She Didn't Come Up With The Phrase "Conscious Uncoupling"

  • 03 August 2015

After popularising the rather ludicrous phrase “conscious uncoupling” as a euphemism for her divorce from her ex-husband, Gwyneth Paltrow has claimed in a new interview that it wasn’t actually her who coined the term.

The 42 year old actress explained to Fast Company that it was the editorial director of her lifestyle site Goop, Elise Loehnen, who came up with the phrase in a headline and didn’t warn her in advance of the article going live.

Image caption Gwyneth Paltrow has claimed she didn't come up with the phrase "conscious uncoupling"

The article, which was published in March 2014 and explained how Paltrow was splitting with her husband of 11 years, Coldplay’s lead singer Chris Martin, attracted a deluge of derision. However, she has embraced the hilarious terminology when asked about it, explaining to Howard Stern last year that it was meant simply to convey their attempt to break up with “minimal acrimony”.

More: Gwyneth Paltrow on her relationship & co-parenting with Chris Martin post-split – “It’s hard”

However, in this new interview it seems that she was entirely blameless for the wording of the headline. “When I announced that I was separating on the website [Miss Loehnen] titled the piece 'Conscious Uncoupling,' and I had no idea,” Paltrow explained.

Though Paltrow has described her post-divorce relationship with Martin as they raise their two children (Apple, 11, and Moses, 9) as “tough”, the two have frequently been spotted together in public and have, according to all reports, dealt with the situation with maturity.

Speaking about her website, Paltrow claimed that Goop, which she set up as a newsletter in 2008 and now sells some pretty high-end fashion and home collections, only has a bad perception among people who haven’t actually visited it.

“I do think a lot of the misperception comes from people who haven’t actually gone on the site, because a lot of the things you see or hear, we’re like, ‘We never said that, never wrote that, that’s not the price point, or this was totally out of context,’” Paltrow says. “It seems that when people really engage, they understand who we are and what we’re doing.”

More: Lena Dunham planning ‘Goop’-style newsletter about feminism and politics