Daddy Yankee Named Musical Director For Tech Brand

  • 30 April 2015

The Gasolina hitmaker announced his new venture at the 2015 Billboard Latin Music Conference in Miami, Florida on Tuesday (28Apr15), revealing he will produce music for the company's global #IAmMetro advertising campaign.

During The Art of Creative Partnering Panel, Yankee shared his excitement for his new venture, saying, "Being named musical director for a technology brand as important as Metro is a mile stone in my career. It's amazing to see how your creativity can be a part of that... I have the opportunity to show a new side of DADDY YANKEE."