"Fifty Shades" Dominates The V-Day Box Office. No Pun Intended.

  • 15 February 2015

Happy Valentine's Day weekend. Fifty Shades of Grey made $81,7 million. Clearly, despite the fact that noone will admit to having seen the thing, it's enjoying a stellar debut. Because what better way to spend the holiday than to watch a movie about whips, chains and contractually binding relationships with your sweetheart, right?

Image caption starring Samuel L. Jackson and Colin Firth tells the story of a top secret spy agency's training program and the global threat it faces from an evildoing tech genius. Not everyone's cup of tea apparently.

Watch the Fifty Shades trailer below.

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Third place on the U.S. Presidents Day holiday weekend went to the family-friendly The SpongeBob Movie: Sponge Out of Water, based on the popular television show about a talking animated sponge, which sold $30.5 million in tickets at U.S. and Canadian theaters.