Biggest Mobile Game Of The Year - Hearthstone? Monument Valley? Nope: Kim Kardashian

It was only a matter of time, and a slew of ostensibly free-to-play games, before a celebrity decided to cash in on the mobile gaming market. Kim Kardashian, or to be precise, an employee of hers with a penchant for making loads of money, is the first. And it’s huge.

It’s so huge, it’s already grossed something like $200m, and with 6 months left of the year, will probably – nay definitely – become one of the most profitable videogames 2014 has seen.

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"It might be our biggest game of the year," CEO Niccolo de Masi said. "We're not surprised. Kim is a one-of-a-kind talent with an incredibly precise fit to the game engine that we tailored but already had in the company."

If any game typifies the ‘free-to-play- model it’s Candy Crush – the game turned over millions of dollars in profit through small in-app purchased. But Kardashian has managed to top that, melding together the worst aspect of videogaming and the worst aspect of celebrity culture to create a game in which you can end relationships to further your stardom and buy a necklace for $60 in cold, hard currency.

It’s also a kick in the teeth for a game like Hearthstone which, with an already established fanbase and rave critical reviews, deserves to be atop the app-store charts. But Blizzard is making moves to rectify this, like a new game mode and an expansion to iPhone and Android versions to complement the PC and iPad versions that already exist.

“With a significant ‘Adventure Mode’ content update coming this summer, we expect the game to return to the top 20 before the end of Q3,” Cowen & Company analyst Doug Creutz noted in a note to investors. “We also believe the planned smartphone versions of the game will be successful.”