Katy Perry Takes Charge, Launches Own Record Label With Ferras As First Artist

Don’t be fooled by Katy Perry’s green hair and vaguely cartoonish dress sense – she may just turn out to be a savvy entrepreneur. This past Tuesday, the singer unveiled her biggest business venture to date – a record company, called Metamorphosis Music. The new label is a joint venture with the company Perry is under, Capitol Records.

The first artist to find a home at Metamorphosis is singer Ferras, who has been Perry’s opening act on her worldwide Prismatic Tour. Tuesday was a big day for the 29-year-old performer, since his second, self-titled EP was released under the Metamorphosis banner. Perry served as executive producer on the record, and had nothing but praise for her protégé.

More: Want to know Ferras sounds like?

For his part, Ferras also loved working with the newly minted record exec.

"Her instincts are really on point," Ferras said in a release about Perry's production work, released via Us Weekly. "She is very blunt and doesn’t sugar-coat things, which I appreciate. Also, she gave me the freedom to do what I wanted musically and was a natural partner."

Perry tweeted the announcement on Tuesday, after teasing it on the social networking platform the day before.