Can Amazon Prime Music Be A Spotify Killer?

Amazon unveiled their new streaming service last week, much to the surprise of music fans everywhere. Given the name Amazon Prime Music, it’s a service that boasts “unlimited, ad-free streaming” featuring a catalog with well over a million songs.

The bottom line is that, if you’re not somebody who typically buys from Amazon, its music streaming service is not worth the price tag. It’s actually there to get people to buy more physical items from Amazon itself, and it’s hard to blame Amazon in that regard. With over ten million subscribers to the Prime service, its been reported that subscribers spend double the amount in Amazon purchases that the non-Prime member does. Now, with its streaming service, the hope is that after somebody listens to an album for free, they’ll want to buy it with Amazon’s super neat free two-day shipping.

Perhaps the most interesting aspect of all is how this concept may impact album sales. Imagine the music service does become a hit with Prime members, and it ends up selling records at a massive increase. That may just be bigger than being a Spotify killer.