'That Awkward Moment' Portrays Young Men's Tricky Issues In The Dating Scene In Today's Culture-Review Roundup

'That Awkward Moment' moment, Focus Features' new comedy brom-com, is preparing itself for a January 31st release, and as the new flick's LA premiere took place earlier this week (Tues Jan 28th), we get a chance to find out what the critics eraly opinions are.

The movie, which boosts the cast of Zac Efron, Michael B. Jordan and Miles Teller, can translate to today's society as it depicts the complex and tricky world of dating for young adults in a big city. It does present the audience with a question that has haunted the male species since time begin.bro or hoe?

'That Awkward Moment' follows three twenty-something middle class males living in New York City who make a pact to remain single after Mikey (Jordan) goes through a tough breakup with his girlfriend.

However, his good and loyal friends, Jason (Efron) and Daniel (Teller), quickly find this to be harder then they first thought and rather than "scoring some chicks," they both end up falling for two pretty young women.

Watch the trailer for 'That Awkward Moment' here [contains strong language]

What was meant to be casual sex leads to Jason and Daniel reaching the confusing moment where they have to decide "So...where is this going?" In the meantime the pair try their best to hide these newly formed relationships from Mikey, but how long will the secrecy last?

Turn to the next page to see what the critics think

As the film has already been screened in Los Angeles this past Tuesday, critics get a chance to voice their reaction ahead of its cinematic release.

Critics have praised the film for its 'date-night' appeal and an easy watch, as Claudia Puig of USA Today wrote, "It's a Valentine's Day date movie that guys won't mind seeing, and women will find amusing enough and easy on the eyes."

James Mottram from Total Film echoed Puig's remarks, as he thought the flick was "a box-fresh comedy both real and romantic, That Awkward Moment rarely has any of its own. Date night sorted, then..."

But unfortunately the majority of critics didn't buy into the brom-com aspect and thought its cheap humor and immature content failed to achieve any real comedy value.

R. Kurt Osenlund of Slant Magazine thought, "Its obsession with male genitalia, or, more specifically, penis receptacles, is emblematic of its overall aura of male entitlement and its consideration of women as prizes to be lanced."

Scott Foundas from Variety was as equally as unimpressed as he wrote, "Teens and twentysomethings who possess even less life experience and emotional maturity than these characters may find profundity in some of this. All others need not apply."

'That Awkward Moment' will hit theatres in the UK and USA on the 31st January 2014.

See all our photos from the 'That Awkward Moment' premiere here