Alicia Keys Ends Partnership With Blackberry After Only One Year
Alicia Keys made a surprising move less than a year ago, by announcing a new partnership with Blackberry. But less than a year later, that love affair is over. The company has faced a tough 2013, and the broken partnership probably doesn't help.
Image caption Alicia Keys performs at the Way Out West Festival
Not only was Keys' one-year commitment up, but every executive on board with her signing left (or was made to leave) the company in the last year.
"She got on a sinking ship," a source said.
Keys has not yet commented on the end of the partnership, but likely has a very bright future ahead of her in 2014.