Is Dr Dre's Beats Music Streaming Service Ready To Be A Spotify Killer?
It’s difficult to launch a new brand these days. Consumers like to buy from trusted sources, and when it comes to headphones, they don’t come trustworthier than Sony, Sennheiser and Bose. That was until Dr. Dre decided to enter the game, launching his Beats by Dre range of headphones into an already saturated market.
Image caption Trent Reznor is chief creative officer at Beats
Launching in January, the service will be going up against Google’s music streamer, Google Music, iTunes Radio – Apple’s attempt – and Deezer: a UK service rolling out to the U.S soon. Nobody said it would be easy for Dre, but considering the phenomenal business acumen that lead to Beats’ success, it looks as though January is just the next chapter for the rapper-turned-business extraordinaire.