Justin Bieber Is Bing's Most Searched For Person In UK, Beating Royalty

Pop star Justin Bieber has been named as the most searched for individual this year on Microsoft's Bing search service. The 'Baby' singer beat an otherwise entirely female top ten to become the celebrity the United Kingdom is apparently most interested in.

Justin Bieber Is This Year's Most Searched Celeb On Twitter.

2013 will be quite possibly be seen as the year when the once-angelic pop singer went off the rails with a serious of unsavoury incidents garnering the 20 year-old star a great deal of media attention.

Bieber proved to be more Bing popular than royalty; whether that be actual royalty or pop royalty. Singer Beyoncé and Kate Middleton, the Duchess of Cambridge came second and third on the list respectively which could be attributed to busy years for both of the prominent females.

Beyoncé Generated A Lot Of Interest On Both Sides Of The Atlantic.

A Bing statement discussed Kate's high positioning on this year's list: "Britain adores the Royal Family and this was proven with the birth of Prince George being the UK's top searched for news story on Bing this year," via The Express.

Next page: Nicole Scherzinger, and Selena Gomez

Meanwhile, X Factor judge Nicole Scherzinger came fourth and pop star Selena Gomez came fifth, perhaps owing to Nicole's exposure as a judge on the currently airing talent show and Gomez's new tour and album. Rihanna, Kim Kardashian, Taylor Swift, Emma Watson and Kelly Brook rounded off the almost exclusively female top ten list.

Selena Gomez Features Highly On The UK Search List.

It should also be noted that eight out of the ten listed celebrities on the list are American, showing the influence of the States on British interest and culture.

The US version of the list saw Beyoncé claim first place whilst Justin Bieber dropped right down to sixth. Reality TV star Kim Kardashian came in at second whilst Rihanna, Nicki Minaj, Amanda Bynes, Miley Cyrus and Barack Obama were all names featured that differed from the UK list, according to Bing.

Nicole Scherzinger's Popularity Could Be Linked To Her Prime Time TV Appearances.

Meanwhile, the most popular news story of the year on both sides of the Atlantic was the birth of the royal baby, Prince George, whilst the US focused more on the fiscal cliff and the Boston bombing and the UK was concerned about false widow spider infestations.

Though Google has an 88.8% share of UK searches, Bing's use has risen to 6.7% this year, perhaps owing to its default placement within Microsoft's new Internet Explorer 7.