Bruce Willis Sky Advert Banned For Being "Misleading"
Sky have been dealt a blow by the Advertising Standards Authority who have ruled that their new advert, starring Die Hard actor Bruce Willis, was misleading. The TV and broadband provider is accused of using cunning tactics to obfuscate the truth; hiding crucial details in the television advert's small print in a move that hasn't got past the UK's advertising watchdog.
The advert shows Willis, who has recently been dropped from The Expendables sequel after a fall-out with Sylvester Stallone, complaining about the speed of his current broadband provider until another character steps in to advise him to "try Sky Broadband, it's totally unlimited." A voice-over then informs the audience that the service cost £7.50 a month. The enticingly low price is emphasised whilst the tiny, white small print at the bottom of the screen - invisible to those hard of sight - virtually whispers that the deal is only for existing Sky customers.
Other small print appearances elsewhere in the advert gently inform the viewer that the £7.50 they will allegedly be paying will also be lumbered alongside line rental, costing a further £14.50 a month, a random £2.18 delivery of the router, oh and let's not forget that Sky's TV prices in the first place will set you back £21.50 per month.