Spending On Media Due To Skyrocket

The burgeoning economic growth of such countries as Brazil, China and India and the proliferation of digital mobile devices such as smartphones and tablets will result in a steady rise in entertainment spending over the next few years, a PricewaterhouseCoopers study has predicted. Global spending on media is expected to rise to $2.2 trillion in 2017 versus $1.6 trillion in 2012. The growth is really going to be concentrated on digital media platforms and associated consumption, Joe Atkinson, a principal with PricewaterhouseCoopers' entertainment and media practice, told the Los Angeles Times. However, the report depicts digital media as a disruptive force in the media, the newspaper observed, as they splinter the audience and play havoc with the cable networks' business model, selling packages of cable channels to subscribers.