Amanda Seyfried 'proud' To Be New Face Of Givenchy Fragrance

Amanda Seyfried is ''proud'' to be the new face of Givenchy's Very Irresistible fragrance.

The 'Les Miserables' actress has taken over the high-profile role from Liv Tyler and was thrilled to be given the opportunity to promote their best-selling perfume.

She explained: ''It's an honest collaboration. I'm proud to be a part of [the brands I'm involved in] because what they do is really cool, especially Givenchy - they're so artistic.

''And I feel like I have a foot in the fashion industry now.''

The 27-year-old blonde is set to appear in a two-fold ad campaign for the luxury brand, styled by creative director Riccardo Tisci, with a soon-to-be aired television commercial shot by Cédric Klapisch and print images by Glen Luchford.

However, Amanda - who is about to shoot new comedy 'A Million Ways To Die In The West' - is adamant she won't be churning out her own celebrity fragrances any time soon since she wants to be remembered for her film work.

She added to WWD: ''They're hard work, and the more you do, they take away from your work as an actor.

''I'm doing these two campaigns because I care about them and the people involved.''