Steve Coogan Stuns As Porn Mogul Paul Raymond In 'The Look Of Love' (Trailer)

'The Look of Love' trailer appears to suggest Steve Coogan turns in one of his very best performances, as Paul Raymond, the porn mogul and once the UK's wealthiest man. Michael Winterbottom's new movie, which won acclaim at the Sundance Film Festival in January, follows Raymond's rise from mind-reader on Clacton Pier to the 'King of Soho.' Whilst his empire grew, his family life began to suffer, and the trailer for 'The Look of Love' hints at turmoil, scandal and lies.

Winterbottom's movie follows Raymond as he opens new clubs across the entertainment district of London and publishes men's magazines 'Razzle' 'Mayfair' and 'Men's Only,' though things begin to unravel when he embarks on a whirlwind affair with a young star despite being married to Jean, one of his strippers.

'The Look of Love' - written by 'Control' scribe Matt Greenhalgh - features an all-star British cast including Anna Friel, Stephen Fry, Imogen Poots, Matt Lucas and Chris Addison. In his review of the movie, Jeremy Kay of The Guardian said, "Coogan is a talented actor and has perhaps no greater champion than Michael Winterbottom. Dennis Harvey of Variety said, "Though all the performances are very good, much of Look's entertainment value comes from an impressive tech package that captures the shifting fashions of swinger-favored pop-culture garishness over the pic's roughly 25-year period."

Paul Raymond died in 2008 after spending his final years as a recluse in a penthouse near the Ritz Hotel in London. The movie will hit cinemas on April 26, 2013.