Nbc Deny That Hoda Kotb Was Sent To Olympics To Help Failing Figures

  • 02 August 2012

The Internet has been rife with the news that Hoda Kotb was sent to cover the London Olympics for Today, as Savannah Guthrie's work on the programme somewhat resembled a sinking ship with no hope for rescue.

However a spokesperson for NBC has come forward and, speaking to TV Guide, vehemently denied that Kotb was brought in as a 'saviour' for the flagging show. The spokesperson explained that it was common knowledge that Hoda would fly to London "because we announced it on our [Nbc's] show three weeks ago." The rep went on to explain that Hoda, who presents Today's fourth hour with Kathie Lee Gifford, was always going to be spending a few days in London to cover some more light-hearted Olympic stories, adding "she talked about it on the show several times."

The Nbc rep also pointed out that the network had begun publicizing a Facebook campaign as far back as July 9th, offering viewers the chance to choose what stories Hoda should cover whilst on the other side of the Atlantic.

The much-discussed presenter had also alluded to the campaign, and her impending flight to London, on Twitter last Friday. On the micro-blogging site, she posted: "Packing my bags and heading to london this weekend -- thx for all of the story suggestions. you know i will do them!"