Imax Sets Worldwide Box Office Record In China

The box office for last week's opening of Titanic in China continues to grow with each new report. It was originally estimated that the film debuted with an impressive $58 million in ticket sales. That figure was revised on Monday to a sensational $67 million. Then on Tuesday, IMAX boosted that figure to a mind-blowing $74 million, of which, it said, $7 million came from 64 IMAX theaters across the country. It claimed a per-screen average of $109,375. (In the U.S. the new 3D version has averaged $38,000 per IMAX screen.) In a statement, Greg Foster, IMAX Chairman and President of Filmed Entertainment, said, "As the record-breaking results demonstrate, Chinese movie-goers have a huge appetite for Titanic 3D, Jim Cameron's one of a kind filmmaking and are passionate about seeing it in the most immersive way."

18/04/2012