Bruce Willis Launches Manly Fragrance

Bruce Willis' fragrance has been dubbed the "manliest" scent in the world.

The 'Die Hard' actor - who has launched his own aftershave and smellies range called simply 'Bruce Willis' - teamed up with LR Health and Beauty Systems to work on the masculine range, which also includes a hair and body wash, deodorant and an aftershave balm.

A spokesperson from the company said: "I personally feel that the new Bruce Willis fragrance is the manliest scent in the world."

The 55-year-old actor is thrilled with the end results and admits he had "a lot of fun" whilst choosing their ingredients - which eventually consisted of grapefruit, pepper and vetiver.

Bruce said: "The development of my new fragrance together with the very committed and passionate LR team was really a lot of fun.

"The products stand for individuality, uniqueness and sustainability. That's what convinced me, and what unites me with LR."