Tinie Tempah Launches Clothing Collection

Tinie Tempah has launched his first clothing line.

The British rapper and his management company Disturbing London have teamed up with streetwear label MHI to create a collection inspired by life in London.

He told the Evening Standard newspaper: "I love clothes and this brand expresses my style of street cool culture mixed with high-end fashion."

The collection of T-shirts, shirts, trousers, shorts, jackets and hoodies - which all feature the Disturbing London logo of a skull wearing a crown - can be seen at www.disturbinglondonstore.com.

Prices range from £25 for a t-shirt, £40-£135 for hoodies and £245 - £275 for jackets.

Earlier this year, Tinie revealed he didn't want people to automatically associate his clothing line with his own image as a rapper.

He explained: "We're working on our own brand but I really want to stay away from that whole hip hop cliche - 'he's a rapper turned fashion designer, turned actor turned property developer.' "

"I want people to walk into a shop and not immediately think 'Tinie Tempah', but think 'that's a nice shirt' or 'that's a nice tee.'

"Basically I've tried to make it into a standalone brand, like Folk, Casely Hayford or House of Billiam.

"There's a lot of creative designers in the UK, we should support more."