Cruz Joins L'oreal

Sexy Spanish star [Penelope Cruz](https://contactmusic.6lgx.com/penelope-cruz) has signed an exclusive contract to become the new spokesmodel for French beauty giant L'Oreal.

The [Vanilla Sky](https://contactmusic.6lgx.com/vanilla-sky) actress will follow in the footsteps of [Beyonce Knowles](https://contactmusic.6lgx.com/beyonce-knowles), [Scarlett Johansson](https://contactmusic.6lgx.com/scarlett-johansson) and [Andie MacDowell](https://contactmusic.6lgx.com/andie-macdowell) to promote L'Oreal Paris' latest hair-dye product Natural Match.

Cruz, 31, is keen to work with the brand because she believes it promotes female empowerment.

She says, "I'm very excited and very honoured to be a part of L'Oreal.

"I've seen this campaign and have said 'Because I'm Worth It' with my friends since we were little girls, and I always thought the advertisements were very charming, and beautiful, and they give out good messages to woman to take care of themselves and make time to feel good about themselves."